One chapter ahead AJ Ellis
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A space for the money feelings no one makes room for.

For when the timeline feels like it’s closing in.

I’m AJ. I’m 58, I live in Kelowna, and I’m working through my own financial stress in real time. There’s plenty out there telling you how to invest. There’s almost nowhere that holds the worry, the shame and the dilemma. So I’m making that space, sharing my tools and what I’m learning, one chapter ahead, not arrived.

No services. No investment advice. Just honesty, tools and company.

See the tool I’m using

Room for the feelings

The fear, the shame, the 3 a.m. maths, said out loud without judgement.

Tools, freely shared

The tracker I use to stop avoiding, and what I’m learning as I go.

Feel less alone in it

Real stories from people in the same middle.

[Video: why I started tracking]
Voices from the middle

What changes when you finally look

“[Your own words: what it felt like the first time you really looked.]”
AJ, case study 01
“[Words from someone in a case study. Add once you have them.]”
[Name or initials][A few words about them]

Why is it so hard to look at our own money?

It isn’t laziness. For a lot of us, avoiding money is protection: from shame, from fear, from the feeling that it’s already too late.

The truth:

  • Avoidance is protection, not failure.
  • Money stress and burnout feed each other.
  • You can’t plan what you won’t look at.

You don’t need to be “good with money” to start. You need a way to look that doesn’t flood you.

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[Portrait of AJ]
My approach

Stop Avoiding, Start Looking

Burnout began for me in my twenties. At 58, I’m on my third leave of absence, and for years I lived to solve my financial worries. Hustling, avoiding, and never really looking.

So I built a simple tracker with AI and gave myself fifteen minutes a day. It’s helping me get unstuck, and I want to share the map while I’m still walking it.

Four steps I keep coming back to:

  1. 1
    Notice the avoidanceName what happens in you when money comes up. That’s where we start.
  2. 2
    Calm first, numbers secondA few minutes to settle before you open anything.
  3. 3
    Look at the full pictureIncome, spending and the future in one simple tracker. No judgement, just information.
  4. 4
    Ask better questionsWrite down what you need answered, and take it to a financial advisor.

I’m not a financial advisor. I’m someone learning to look, and sharing what helps as I go.

Read my story
Explore

Start wherever feels easiest

[Tracker screenshot]

The money tracker

What it does, how I use it each week, and how you could set up your own.

See the tool
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Money & the mind

What research says about financial stress, burnout and mental health, in plain language.

Read the research
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Case studies

Honest stories of people learning to look at their money, starting with mine.

Read the stories

What avoiding it quietly costs

The unopened statements. The 3 a.m. maths. The plans you don’t make because you’re scared of the answer. Avoidance doesn’t make the stress smaller. It just keeps it in the dark.

You don’t have to fix it all today. You just have to look, with someone beside you.

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The honest part

Not every story ends in a success story

Sometimes you look, and the numbers don’t add up. The savings won’t stretch. The plan you were promised isn’t coming. I want to talk about that too: the shortfall, the dilemma, the distress. Because pretending it isn’t there doesn’t help anyone.

Name the shortfall

Look at the worst case calmly, so it stops running the show from the shadows.

Ask the professionals

I’m talking with financial advisors about the hard cases, and sharing what they tell me.

Rethink retirement

For many of us, retirement as we knew it is a thing of the past. So what could you do that brings value and joy? Work that doesn’t feel like work?

Work to live, not live to work. And stop letting “retirement” be the thing you dread.

Fun apps

A little light relief

Not everything has to be about money. Let me teach you how simple it is with AI to create your own website and useful apps.

Card game

Cribbage Count

Timed cribbage practice: score dealt hands and track your speed, accuracy and personal bests.

Play Cribbage Count ↗
Coming soon

[Your next fun app]

[One line about it.]

Everyone deserves a sprinkle of optimism, even about money.

You don’t need to have it figured out.

You just need to start looking.

Join the conversation

Hosting a podcast or event about money, burnout or midlife? Let’s talk.

Invite me to speak
Email[your email]
Instagram@ajellis68
LocationKelowna, BC · Virtual